![]() ![]() By the late nineties the event had grown to include over 500 competitors, which required two competition areas be run simultaneously over the three day period. The Surf Into Summer contest first ran in 1985 at Queen's Beach in Waikiki, and has been a south shore surfing tradition ever since. The contest showcases male and female talent, from the young up-and-comers to the experienced water-men and women, competing on shortboards, longboards and bodyboards. Three hundred and twenty five of the states top amateur competitors compete for trophies, prizes and bragging rights in what is considered Hawaii's largest and longest-running premier amateur surf event. Local Motion is proud to host the annual Surf Into Summer surf contest at Magic Island's Ala Moana Bowls, at the beginning of Hawaii's summer surf season. Share some aloha and stop by a store to say " howzit!" Surf Into Summer Today in Hawaii, you can find Local Motion centrally based out of Honolulu, operating 7 stores across Oahu, Maui, and California while still remaining humble to its small surf shop roots. The corporation aimed to expand and serve the global surf market, opening its own independent series of Local Motion stores in Japan. Rob sold the brand in 1991 to Minami Corp., a Tokyo-based organization. When the company's biggest and newest flagship store at the time opened up in Waikiki, the cast of MTV's The Real World: Hawaii were employed as store workers for the tv series. The popular Hawaiian Style Band wrote a couple songs for Local Motion (most notably the single hit " Live A Little"). Some of the biggest names in surfing were team riders: Buttons, Bonga, Jamie O'Brien and Bruce Irons to name a few. It wasn't long until Local Motion became a familiar name in surfing worldwide, reaching as far as Brazil and Japan. Design and development, however, remained in Hawaii. ![]() ![]() Production eventually moved to California and later overseas. By 1981, he moved the store to Honolulu where business flourished and continued to expand into the neighbor islands. In the beginning, he was solely responsible for all design, merchandising, sales and marketing, later going on to also helm sister brands Hawaiian Style and Kahala Sportswear. Rob began launching his series of original boardshorts, t-shirts, and aloha shirts in the wake of the of the booming surf-market. With the help of his sisters, he named his company "Local Motion" which conveyed the movement, power, and speed of surf, and also embodied the Hawaiian-grown image, which is further emphasized by the iconic palm tree logo. Rob was a well known surfboard shaper on the Windward coast of Oahu and spent his days paddling, surfing, and playing tennis. Little did he know what the brand would become what it is today. He was only 23, and started the shop with only a $3,000 bank loan. Its founder, Hawaiian native Robert "Rob" Burns, opened its doors with his dream of opening his own surf shop finally realized. Local Motion Hawaii started in 1977: a small 500 square foot surf shop in Kailua, Oahu in Hawaii. Local Motion continues to grow and serve the community - reflecting our enthusiasm, understanding and value of the aloha spirit. With an ʻohana of 7 stores spanning across Oahu, Maui, and California. Our mission: To perpetuate the Hawaiian surf/island lifestyle, share the warmth of the aloha with our customers, and advance the surf apparel industry in Hawaii with superior customer service and commitment. ![]() And in the ever-changing and diverse market, Local Motion is always venturing for new trends and striving to go beyond industry norms. For 44 years, Local Motion Hawaii has been committed to supplying the best in authentic, premium surf wear in the islands. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |